CMA June Webinar – Untapping the Power of Promotions

While promotions are retailers second largest expense behind cost of goods sold, a Boston Consulting Group study concluded that 20-50% of B2C promotions achieve absolutely nothing. This is based upon the fact that traditional retail promotional processes are arcane and fraught with issues. Join 1010data to discover how using your existing data in conjunction with advanced analytics can improve promotional effectiveness and may be one of the smartest decisions retailers and consumer brands can make right now.