Consumer brands and retailers gather and analyze a range of shopper data from retail channels, e-commerce sites, and other enterprise systems. But they know that most consumer purchases are researched across multiple digital properties before a transaction is completed.
To truly understand shopper behavior – and win their business – businesses need to understand the consumer’s entire path to purchase. 1010data delivers the data and analytics to understand consumers’ online pre-purchase shopping patterns and answer questions such as:
- Which online properties am I under and over-indexed on for driving conversions?
- Which keywords are worth investing in, and how much? Which keywords lead to actual transactions?
- How important is portal search vs on-site (retailer) search?
- How can you enhance web presence and promotional and merchandising strategies to lead consumers to your sites and brands?
Drawing from multiple cutting-edge data sources on online browsing and shopping behavior, 1010data’s path to purchase expertise enables you to understand how consumers shop across products, brands, and retailers in the online space – so you can make insightful decisions that grow your business.