Meet the Market Insights Team


Steve Albert

Chief Revenue Officer

Steve directs the development of new 1010data solutions and commercializes all products across analytics technologies and data insights.


Prior to joining 1010data, Steve launched new information and analytics businesses at Equifax and MasterCard Advisors and grew them into multi-million dollar organizations that served dozens of buy and sell-side firms. Before that, he was head of market strategy for Equifax's Consumer Information Solutions business and an engagement manager at McKinsey & Company.


Steve holds an MBA from Wharton and attended Davidson College for a BA in Spanish. He likes to hit the slopes and scuba dive to get the full picture from the top of the mountain down to the bottom of the ocean--just like the insights we deliver.

Natalie Seidman

SVP, Data Insights

Natalie leads all things data insights for investors, retailers and brands at 1010data.


Prior to joining 1010data, Natalie built 20 years of experience in market research and financial services at NPD, Citigroup and Booz. At NPD, she led the financial services and public sector practices bringing to market a number of data products. At Citigroup, Natalie was VP of market research in the global corporate and investment bank division. Before that, she  an associate with the commercial practice of Booz, Allen & Hamilton.


Natalie has an MBA from Columbia and a degree in economics from Binghamton University. Natalie loves to travel with her family and hang out with her two Italian water dogs.

Business Development

Howard Koval

VP, Market Insights

Howard heads up the eastern US for 1010data. He makes sure that current and prospective customers can apply the full power of 1010data to support strategic and tactical initiatives.


Prior to joining 1010data, Howard was executive director of four different business units at NPD over his 11 years with the company, including mobile, video games, global products and financial services. Before that, he drove business development at companies like Databank and Revlon and worked as a buyer at Federated Department Stores. Whether it’s retail, CPG or finance, Howard’s your guy for market insights that’ll change your business.


Howard holds an MBA from Drexel and graduated with a business degree from Kent State. Talk to him about tee times in the eastern US, or advice on how to make the perfect bagel.

Tim Wilson

VP, Market Insights

Tim heads up the western US for 1010data, applying his extensive expertise in clickstream data to support digital measurement and insights.


Prior to joining 1010data, Tim was the CEO of Quantio (acquired by 1010data), the first research firm focused on tracking consumer purchases online, where he drove data monetization. He began working with clickstream in 1999 and went on to launch Compete’s online retail and CPG practice. There, he worked with some of the world’s largest advertisers helping them understand how to best leverage the web.


Tim received his English degree from the University of New Hampshire. Hailing from Boston and a die-hard Pats fan, he may one day say to you, “Tom Brady is the GOAT (greatest of all time).”

Sam Bhavnani

AVP, Market Insights

Sam works with major brands and retailers to drive smart business decisions with 1010data’s market insights that can be accessed easier, faster and more in-depth than the competition. He drives sales in the western US.


Prior to joining 1010data, Sam co-founded Quantio (acquired by 1010data). Before that venture, he spent the bulk of his career in analytics and client development at the NPD Group. Sam has been a long-time favorite with the press and gets quoted often in places like The Wall Street Journal, The New York Times, The Washington Post and Bloomberg.


Sam graduated with a degree in finance and human resource management from Boston College. Even though his twins keep him busy, he really wants to take you golfing. If you’re on the west side of the US, get in touch with Sam to hit the tees.

David Aronson

Director, Market Insights

Dave works with companies in the eastern US to introduce and ramp up multisource consumer data integration across industries.

Prior to joining 1010data, Dave was director of client strategy at L2 with a focus on building new business units including consumer electronics, automotive and financial services. Before L2, he spent nearly 11 years at NPD working in both client and business development across the entertainment and gaming segments. Dave began his career in the agency world as a research analyst at BBDO and Grey.


During his down time, Dave exercises his competitive drive in marathons and triathlons. He lives in Long Island with his wife and two daughters.

Aaron Ebbinghouse

Director, Data Insights

Based in Chicago, Aaron works with the 1010data team in the western US to deliver insights to CPG manufacturers and retailers. Category management and leadership, P&L, distribution, trade investment, pricing, volume--he’s helped clients do it all.


Prior to joining 1010data, Aaron spent almost 15 years deep-diving into insights across CPG and retail. He built and managed relationships for companies like NPD, IRI and Johnson & Johnson to drive sales with key retailers like Walgreens, Walmart and Safeway. Over the years, Aaron learned and grew with some of the best and biggest CPG players, including PepsiCo, Pepperidge Farm, Clorox, Tyson Foods and Hormel.


Aaron went to Indiana University where he completed a bachelor’s degree in marketing and management. In his spare time he enjoys watching college basketball and going mountain biking, hiking and camping.

Tony Widdis

Account Executive

At 1010data, Tony develops relationships with brands and retailers so we can deliver groundbreaking insights to quickly drive business growth.


Prior to joining 1010data, Tony was a sales account manager at CDW.


Tony graduated with a degree in sociology and history from Rutgers University. In his free time he enjoys traveling and riding motorcycles.  

Analytics & Insights

Matt Pace

Director, Account Management

Matt works with 1010data clients across CPG and retail to grow relationships and to ensure they are receiving actionable digital intelligence that drives business results.


Before joining 1010data, Matt headed CPG measurement strategy at Oracle Data Cloud (formerly Datalogix).  Prior to Oracle, he spent over a decade in client management, digital measurement and marketing insights at Kantar Millward Brown (formerly Compete) where he led their retail, CPG and financial services practices.  Before jumping into big data, Matt was a senior auditor at Deloitte.


Matt holds an MBA from the University of Maryland, a BS from Brigham Young University and is a former CPA.  He lives with his family in beautiful Colorado where the sun’s always shining.

Sophie Giedlin

Market Research Analyst

Sophie works with 1010data’s clients to reveal online insights, including consumer behavior and market share. She divines why, where, when and what your customers are buying online, all while tracking your competitive landscape and industry.


Prior to joining 1010data, Sophie specialized in brand and merchandise analytics at Petco. There, she armed manufacturers with data to drive category growth. Before that, Sophie held marketing analytics positions at companies like Nielsen and Jack in the Box.


Sophie attended San Diego State to get her business administration degree. She moved to New York City from San Diego in the winter of 2016 and has since become well-acquainted with space heaters.


Aaron Mendes

VP, Consumer Insights Products

At 1010data, Aaron leads the development of market insights products to report detailed purchasing and e-commerce insights to brands, retailers and investors.


Prior to joining 1010data, Aaron founded Quantio (acquired by 1010data) to reveal online market share of brand, category and product. His first venture was, a health site that he grew to over five million monthly visitors as cofounder and CMO. Aaron has also held various c-suite positions such as CEO and chief product officer in adtech and software companies. Throughout his career he has focused on using data to drive sales, marketing, product and advertising business decisions; a term he shortens to “data-driven marketing.”


Aaron attended Syracuse and graduated with an entrepreneurship degree. When he’s not innovating with data, you can find him riding waves on the beaches of San Diego, mountain biking, playing music in his studio and most importantly, spending time with his family and friends.


Artem Kazmerchuk

Senior Director

Artem drives the development of market insights products so clients get the fastest, most intuitive portals to access big data.


Prior to joining 1010data, Artem co-founded and served as CIO for Quantio (acquired by 1010data). Before that, he held C-level and senior management positions at Technicolor, Bank of America and various digital media startups. Artem started his career at IBM as a Software Engineer.


Artem is a world traveler, DOJ and NRA-certified firearms instructor, notary public and a Junior USSR Checkers Champion. Challengers are welcome

Jamie Cristini

Senior Developer

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Prior to joining 1010data, Jamie co-founded and held the position of senior software engineer at Quantio (acquired by 1010data). Before that, he worked with many technology companies as lead software engineer, including Sony Online Entertainment, working on everything from computer games to large data-driven ecommerce applications


Jamie started writing code on an Apple computer at 9 years old to create his own version of PAC-MAN. While programming the game helped him find his life’s calling, he still hasn’t finished it.

Joseph Bader

Senior Developer

As senior developer, Joseph creates data insights by transforming raw data for applications and ad-hoc reporting.


Prior to joining 1010data, Joseph co-founded and held the position of senior software engineer at Quantio (acquired by 1010data). Before that, he worked at many technology companies in Silicon Valley before moving to San Diego. Joseph helped pioneer dial-up internet, virtual web hosting, voice over IP, E911 mobile location, online advertising and now big data.


Joseph started programming at 6 years old on an Apple. His excitement working with computers, networks, and electronics hasn’t stopped since.

Operations and Data Quality

Michael Lamendola

Data Quality Analyst

Michael has a near-supernatural ability to make data the best it can be. At 1010data, he dives deep into the clickstream and readies our data to deliver the best insights you can get in the industry.


Prior to joining 1010data, Michael developed content for tech companies in e-learning and wrote a series of crime novels. Before that, he crooned his way around the world as a cruise ship entertainer.


Michael got his MFA in musical theater from San Diego State and his BFA from Texas Christian University. His clickstream data adventures have turned him into a treasure trove of extremely odd yet wildly entertaining facts about online product categorization; believe it or not, pants for chickens really exist!

Data Sourcing

Brian Bender

VP, Data Partnerships

At 1010data, Brian develops strategic alliances. He works with partners to monetize their data assets through collaboration and licensing agreements while also ensuring 1010data’s leadership in multisource and alternative data analytics.


Prior to joining 1010data, Brian held roles leading global strategy, data acquisition and insights product launches at American Express and Experian. He was also a consultant with Bain & Company working with clients in CPG, semiconductors, express package delivery and private equity.


Brian graduated from the United States Naval Academy with an honors degree in mathematics and got his MBA at Dartmouth. He also served in the US Navy for six years as a junior officer in the submarine force. An officer and a gentleman.

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