GET MORE OUT OF YOUR LOYALTY PROGRAMS
For properties with successful loyalty programs, more than 80% of gaming revenues are generated through carded player data. This incredibly high rate of participation results in a treasure trove of data that can be leveraged by marketers – if they’re empowered with the right tools.
1010edge lets you conduct powerful, iterative analysis so you can extract meaningful insights from massive volumes of complex loyalty data.
GROW YOUR RELATIONSHIPS
Create Irresistible Offers
Leverage your player data, demographic data, and past marketing performance to design optimized marketing offers.
Target Profitable Players
Use lightning-quick, ad hoc analytics, to iteratively zero in on your most profitable players.
Identify Marketing-Responsive Patrons
Segment those who tend to redeem offers for dining, entertainment, special events and other attractions.
ATTRACT NEW PLAYERS
Use the attributes of your profitable, marketing-responsive players as a model for targeted campaigns that bring new players in the door.
Determine which communication channels will drive the greatest response from your target audiences.
Drive Marketing Performance
React, adjust, and improve the performance of your media and promotional spend by evaluating its impact on the actual bottom line.