Transaction Data Uncovers Cyber Monday Spend Starts Earlier, Finishes Later, Categories Shift
NEW YORK – (BUSINESS WIRE) – 1010data, a leading provider of analytical intelligence and consumer transaction data, today released the second in a series of holiday reports, As Cyber Monday Sales Extend in Both Directions, Is it Becoming a Multiweek Shopping Phenomenon?. This study examines the changes in Cyber Monday sales—not only overall online sales growth, but the spread of sales timing to a multi-day event, as well as recent shifts in the strongest performing categories.
Today’s report on Cyber Week sales will look in data-rich depth at:
- The Blurring of Lines Between Black Friday and Cyber Monday: And the part played by online sales.
- Growth as Cyber Monday Spreads: Overall sales growth year-over-year since 2015
- How Much More is Spent on Cyber Monday than average days? And how does this compare with Black Friday?
- Electronics No Longer Reign Supreme: Other categories are challenging the supremacy of electronics sales during Cyber Week
- It’s One Big Sale: How retailers are responding
“As the days get shorter, the sales get longer. These dives into various aspects of holiday data are helping us identify macro trends in holiday retail that would otherwise be invisible to the naked eye,” notes Andy Mantis, General Manager of 1010reveal. “With the blurring of peak online spend across not only the week following Cyber Monday, but back into Black Friday and the prior week as well, Cyber Monday has become a multiweek event.”
Upcoming reports, to be released throughout the holiday retail season, will examine in depth Black Friday 2019, Toy Story 2017-2019, and Holiday Returns.
Recently named Best Alternative Data Provider by the HFM European Quant Awards, 1010data transforms Big Data into Smart Insights to activate the high-definition enterprise that can anticipate and respond to change. Our time series-driven collaborative analytics, consumer intelligence and alternative data solutions enable over 900 clients to achieve improved business performance, efficiency and growth quicker, with less risk. The world’s foremost companies, including Sam’s Club, Dollar General, Procter & Gamble, Coca Cola, GSK, 3M, Bank of America and JP Morgan, consider 1010data the partner of choice for optimizing company health, mastering consumer touchpoints and digitally transforming operations. 1010data delivers on the promise of Big Data, and we’re just getting started.