1010data: In-Store Shopping Loses 3% Market Share on Both Thanksgiving and Black Friday

Transaction Data Shows Growth, With Shift to Online Spending

NEW YORK -(BUSINESS WIRE) -1010data, a leading provider of analytical intelligence and consumer transaction data, today released the third in a series of holiday reports, Black Friday 2019: Is Online Shopping Sounding the Death Knell For Black Friday? This study, which utilizes 1010data’s Card panel of over 5 million consumers, examines and analyzes the data relating to changes in Black Friday and Thanksgiving week sales in 2019—not only overall online sales growth, but the spread of sales over days and, more significantly, channels.

Today’s report on Black Friday 2019 sales looks in data-rich depth at:

  • The Blurring of Black Friday Sales over the preceding week
  • Growth by Channel: In-store sales may be down, but not overall sales
  • Which retailers dominated? And by how much?
  • How Pre-Gaming Promotions are Affecting the Black Friday Shopping Experience: more blurring of channels and shopping days
  • The Online Push: How retailers are responding

“While overall Black Friday sales held to similar levels year over year, representing almost 30 percent of the week’s sales, share of in-store channel has dropped from an average of 83 percent of spend for November, 2014 to an average of 68 percent in November 2019, a fall of 15 percent of channel share,” notes Andy Mantis, Chief Business Officer of 1010reveal. “Whether in-store or online, the winners in retail will be those that continue to evolve their shopping experiences to meet the way the consumer navigates the path to purchase.”

The full report is available for download here: Black Friday 2019: Is Online Shopping Sounding the Death Knell For Black Friday?

Upcoming reports, to be released throughout the holiday retail season, will examine in depth Toy Story 2017-2019 and Holiday Returns.

About 1010data

Recently named Best Alternative Data Provider by the HFM European Quant Awards, 1010data (www.1010data.com) transforms Big Data into Smart Insights to activate the high-definition enterprise that can anticipate and respond to change. Our time series-driven collaborative analytics, consumer intelligence and alternative data solutions enable over 900 clients to achieve improved business performance, efficiency and growth quicker, with less risk. The world’s foremost companies, including Sam’s Club, Dollar General, Procter & Gamble, Coca Cola, GSK, 3M, Bank of America and JP Morgan, consider 1010data the partner of choice for optimizing company health, mastering consumer touchpoints and digitally transforming operations. 1010data delivers on the promise of Big Data, and we’re just getting started.