1010data and Tableau Software Team to Combine Enhanced Visualization with Big Data Analytics

New Partnership Gives Customers, Such as SONIC, Unparalleled Views of Complex Data Sets Driving New Levels of Enhanced Reporting and Analysis

NEW YORK (July 31, 2013) – 1010data, Inc., a market leader in the analyzing, managing and sharing of Big Data, today announced a new partnership with Tableau Software (NYSE: DATA), a global leader in rapid-fire business intelligence. Now 1010data customers can access Tableau’s robust visualization capabilities for enhanced reporting while allowing Tableau customers to analyze complex data sets faster than ever before on 1010data’s cloud-based analytical platform.

With Tableau as a certified partner in 1010data’s partner program, its customers are able to operate on data from 1010data’s cloud-based analytical platform. This enables customers to quickly and easily run complex queries on massive data sets in a fraction of the time it takes with other Big Data solutions. Additionally, customers have the ability to mash up unrelated data sets, such as weather data and economic data, and conduct detailed analysis to unveil new business opportunities.

With 1010data as part of Tableau’s technology partner program, its customers benefit from Tableau’s analytics and visualization capabilities, enhancing current reporting abilities.

As part of a holistic strategy to better connect with customers, SONIC, America’s Drive- In, is leveraging the joint 1010data/Tableau solution to help it better predict and monitor the effectiveness of new programs and menu revisions. Given the complexity of rolling out changes across its more than 3,500 locations, it is critical that SONIC be able to quickly understand customer response to enhancements that it makes to its drive-ins.

“Using 1010data and Tableau Software, we can analyze critical business trends and predictive patterns across billions of transactions and present dashboards with visualizations to our managers who need answers in minutes,” said Craig Miller, senior vice president and chief information officer for Sonic Corp. “The ability to glean insight and respond quickly helps us to continually delight our guests.”

“This latest partnership is a perfect example of how we are extending our robust capabilities to meet the demands of our clients,” said Sandy Steier, CEO of 1010data. “We are constantly striving to improve our service, and through our partnership with Tableau, customers can turn our impressive number crunching into visualizations, which further expedites decision-making and gives joint customers, such as SONIC, more options to leverage their data.”

“With 1010data and Tableau Software mutual customers can analyze critical business trends and predictive patterns across billions of transactions and present dashboards with visualizations to managers who need answers in minutes,” said Dan Jewett, vice president of product management at Tableau Software.

Tableau customers should use Tableau 8.0 to benefit from these capabilities.

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About SONIC, America’s Drive-In

SONIC®, America's Drive-In®, is the nation's largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in.