Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic

“A successful modern loyalty strategy has multiple dimensions,” said Frank Riva, VP of Marketing at 1010data in an interview with Retail TouchPoints. “However, the starting point needs to revolve around meeting your customers wherever they want to engage with you. This means having an omnichannel capability that allows you to address individual needs, from all in-store, all online, or somewhere in between, such as BOPIS.”... Read more

Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

As more consumers than ever before engage digitally with brands and physical stores reopen, marketing is playing a critical role in reassuring shoppers and bridging the online and offline experience. At the same time, marketers and advertisers are staring down the imminent elimination of key tools they have relied on such as the third-party cookie.

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