Sr. Product Marketing Manager

Marketing - Marketing - 230

1010data values: 

  • Integrity: Doing the right things for the right reasons 
  • Agility: Adapting and thriving in a dynamic environment 
  • Teamwork: Combining our strengths to do amazing things 
  • Passion: Channeling enthusiasm to drive excellence
  • Creativity: Unleashing curiosity to defy the norm 

About the role: 

1010data is seeking a Senior Product Marketing Manager who will drive the go-to market plan, as well as manage retail, consumer brand, and financial industry marketing of the 1010data platform including enterprise analytics, market intelligence and collaboration portal solutions. The candidate will work closely with sales, product management and client services teams to drive execution of strategies to achieve business goals. They will be expected to be customer-obsessed, strategic, detailed-oriented, and highly creative in order to communicate clear, differentiated, defensible and monetizable value messaging that results in strong industry revenue growth and surpassed client expectations. 

 This role is not sponsorable 

What you will take on: 

  • Develop business content to help the sales team understand and confidently articulate 1010data value propositions versus competitive offerings 
  • Enable the field with key communications as well as training content, assets and client testimonials to support the buyer and client lifecycle 
  • Build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, thought leadership, social initiatives, webcasts, advertising, digital assets and website content 
  • Lead specific product and service launch activities for our target markets supporting the product roadmap’s present and future strategies - working with all internal stakeholders to assure timely and successful rollouts
  • Support the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace 
  • Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise  

What you already have: 

  • Bachelor’s degree in marketing, economics, business, or related fields (MBA or related graduate degree is a plus) 
  • 5+ years direct experience in enterprise data and analytics software marketing and/or retail, consumer brands, and finance industry knowledge
  • Strong writing and editing skills to develop and release content to the internal and external markets
  • Ability to demonstrate the connection between the 1010data portfolio and customer problems and unmet/unknown needs and design, build and market compelling marketing approaches
  • Experience in developing consultative and trusted advisor relationships with key stakeholders; discovering and identifying issues and opportunities; and leveraging business acumen to develop winning business cases and value propositions
  • Aptitude to develop a customer buying vision and command attention and commitment from 1010data teams, clients, partners, media, influencers and analysts
  • Exceptional analytical skills to deconstruct, interpret and link together complex market activities, performance results and disparate forms of data to derive conclusions
  • Strategic thinking and problem-solving abilities (e.g. ability to conceptually frame problems and identify creative solutions); excellent interpersonal, communication, presentation and writing skills; attention to detail and accuracy, strong commitment to quality and delivery agreements
  • Strong management skills; proactively manages and adjusts to the dynamic needs of the internal customer base; ability to prioritize simultaneous projects/deliverables/deadlines to successful completion (i.e. in a quality and timely manner) while keeping focus on strategic priorities
  • Self-starter with “ownership” mentality; energetic and enthusiastic; a "delivery-oriented," hands-on personality; strong partnership and/or consultancy skills; team-player with excellent collaboration skills in a cross-functional and matrix environment 

About 1010data: 

For more than 20 years, 1010data has helped financial, retail and consumer goods customers monitor shifts in consumer demand and market conditions and rapidly respond with highly targeted strategies. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world’s foremost companies’ partner with 1010data to power smarter decisions.  

You can find this on the Company page of 1010data at  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 



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Some of the benefits at 1010DATA


Be well with healthcare costs covered


Plan for the future with our 401(k) match


Fuel your day with our healthy stocked kitchen, game rooms, and in office wellness classes