At the beginning of 2016, 1010data reported that the CPG industry killed it in 2015 by growing over 40 percent online year over year. As e-commerce continues to expand, it becomes more crucial for retailers and brands to understand the online landscape and who the biggest threats are in this channel. 1010data wanted to look back on the first half of 2016 to assess how certain CPG categories and brands have performed to give retailers and brands insight into how to win online.
Our analysis reveals the online market size of key CPG categories for the first half of 2016 and how much they have grown year over year. Looking into brands, we also uncovered some unfamiliar names that have become leaders in their categories online. To help make informed decisions about e-commerce product and promotion strategies, click here to download a copy of 1010data Market Insight’s Report on Key CPG Categories in 2016.