We All Screen for Sunscreen

Market Research Analyst

While some of us are screaming for ice cream in the summer, others are screening for the perfect sunscreen. Online searches for sunscreen increased 23% from the first half of 2016 to the first half of 2017. Consumers are getting more conscious of the products they buy and certain keywords can be crucial in influencing a consumer’s decision to purchase. In fact, 8% of sunscreen purchases online contain ‘organic’ or ‘natural’ in the product name.

 

1010data analyzed online sunscreen sales from January – June 2017 and found that:

  • EltaMD is the top selling sunscreen brand online
  • Neutrogena is the most searched sunscreen brand online
  • La Roche-Posay increased online sunscreen sales 2.4x year over year
  • 17% of moisturizers purchased online contain SPF

 

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