The Rise of Private Label
Julia Millot Market Research Analyst
October 29 2018
Retailers and manufacturers have been in a power struggle for decades. Manufacturers required shelf-space and retailers needed a stock of quality products to keep foot traffic flowing. This co-dependent relationship fueled American consumerism and drove product and promotional innovation. Now the dynamic is shifting in favor of the retailers as consumer value for quality and price is lending credibility to retailer’s brands.