The Drivers Behind Gap Inc.'s Decision to Close Some Doors and Open Others

Market Research Analyst

Gap Inc., owner of five contemporary American retailers, recently announced their decision to close approximately 200 Banana Republic and Gap locations. In spite of widespread brick-and-mortar decline, Gap Inc. mentioned that it may convert some of these locations into Old Navy stores. 

This strategic shift raises two primary questions:

  1. Why is Old Navy drawing more corporate focus?
  2. Why the investment in brick-and-mortar vs. online despite the faltering in-store experience?


1010data Merchant Insights helped address these questions by analyzing shopper attrition rates and share of sales online and in-store. 

Click here to read the answers from our analysis.

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