Gap Inc., owner of five contemporary American retailers, recently announced their decision to close approximately 200 Banana Republic and Gap locations. In spite of widespread brick-and-mortar decline, Gap Inc. mentioned that it may convert some of these locations into Old Navy stores.
This strategic shift raises two primary questions:
- Why is Old Navy drawing more corporate focus?
- Why the investment in brick-and-mortar vs. online despite the faltering in-store experience?
1010data Merchant Insights helped address these questions by analyzing shopper attrition rates and share of sales online and in-store.
Click here to read the answers from our analysis.