Socks Are Still a Strong Gift Option – Most Searched Items Online from Holiday Deal Weekend 2017

Market Research Analyst

If you wanted to avoid lines this year but not miss out on deals, you didn’t have to wait until Cyber Monday to get in on the action. Retailers promoted special holiday prices starting on Thanksgiving and continued throughout Cyber Monday. To get a pulse on the hot products this year, 1010data looked at shoppers’ top 50 online search terms from November 23 – 27.

Electronic products took the cake this year with 25 of the top 50 search terms. Consumers searched for generic terms like laptops, TV, tablets, and headphones, but also for specific products, like Fitbit, iPad, Apple Watch, and Google Home.

Gaming devices were just as popular as ever. The PS4 topped the list with 27% more searches than any other term over the holiday deal weekend. The Nintendo Switch and Xbox One were also hot items.  

Consumers were also on the hunt for appliances, searching for items like the Instant Pot and Air Fryer, among others. 

Based on our findings, Legos are still a popular gift, but Fingerlings appear to be the new hot toy. Consumers are also getting ready for the holidays, searching for Christmas trees and lights. And don’t worry, it looks like your Great Aunt Judy is still going to send you socks.


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