Grocery delivery is not a new concept, but industry sales have grown 55% since 2014 and only continue to climb. Peapod and FreshDirect have been players in this space for decades, yet some new entrants like Amazon Fresh, and Instacart, have captured a large part of the market.
1010data analyzed data from January – October 2016 amongst this competitive set and found that:
- FreshDirect has the highest proportion of sales in this space
- Instacart is the fastest growing delivery service
- California and New York are the largest markets for these services
- On average, customers order every 2-3 weeks across the category
Click here to access the full analysis.