At the end of August, Lululemon [LULU] reported strong Q2 earnings, and the stock reacted by jumping upwards of 10%. Contributing to the results was strength in digital, with e-commerce tracking ahead of schedule according to their COO.
Reported direct to consumer (DTC) sales rose 47% despite lapping an online warehouse sale last year, which they did not repeat this year. Lululemon noted on their conference call that excluding the impact from the warehouse sale last year, DTC would have been up an even stronger 65%. Since one of their main strategic priorities is continued growth in their digital channel, it is more important than ever to be able to track the trajectory in real time.
1010data’s e-receipt data results accurately captured the strength and growth trends for LULU’s reported e-commerce growth over time.
Looking at the most recent quarter, 1010data accurately captured the lapping of the online warehouse sale last year, but otherwise showed strong digital growth throughout the quarter, consistent with the company’s reported results.
1010data’s e-receipt data, coupled with our additional datasets, allow investors to track a company’s performance in real time. Can LULU’s digital strength continue into 2019?