Is Peloton a fitness fad or sustainable service?

Equities Research Analyst

With Peloton’s recent IPO, we dug into our Credit and Debit transactional data to see if the drivers of their business reveal a ‘fitness fad’ or a ‘sticky streaming service.’ 

We focused our analysis on the following areas: 

  • US Market penetration
  • Connect Fitness & Digital Subscription Growth
  • Subscription Retention
  • Geographical Performance Breakdowns
  • Competitive Dynamics

Read the full report here


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