Gimme More Chocolate!

Market Research Analyst

Although the holidays have officially come to a close, I find myself thinking back on this season’s food-related gifts. From homemade cookies to intricate baskets, food gifts are consistently well-received. Unsurprisingly, the festive months of November and December encourage a spike in food-based gift purchases online. In fact, online purchases during the peak holiday season have increased 85% since 2015. Shoppers are turning online for food-gift purchases during the holiday season to take advantage of diverse product assortment and avoid in-store crowds.

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