Gimme More Chocolate!
Emily Nora Market Research Analyst
February 26 2019
Although the holidays have officially come to a close, I find myself thinking back on this season’s food-related gifts. From homemade cookies to intricate baskets, food gifts are consistently well-received. Unsurprisingly, the festive months of November and December encourage a spike in food-based gift purchases online. In fact, online purchases during the peak holiday season have increased 85% since 2015. Shoppers are turning online for food-gift purchases during the holiday season to take advantage of diverse product assortment and avoid in-store crowds.