Do You Even Lift Bro? Weighing Protein Powder Performance Online

Market Research Analyst

The fitness industry is blowing up online. Fitness junkies are turning to their devices for everything from fitness routines to protein powders. In fact, protein powders produced more than half a billion dollars in online revenue in 2016.


1010data analyzed online purchases of protein powder from Nov 2015 – Oct 2016 and found that:

  • Whey protein powders produce the most sales in the category
  • Optimum Nutrition is the top selling protein powder brand online with 4x more share than the next brand
  • Vega is the top brand for plant protein powder sales online
  • Amazon is the biggest protein powder retailer online
  • Protein powders that tout “muscle building” are the most popular products


Click here to access the full analysis.


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