Consumers Are Nuts for Health Bars

Market Research Analyst

Health bars are becoming popular products to buy online, especially since they are typically meal-replacements that are shelf-stable. Online health bar sales totaled $80 million during the first seven months of 2017, which is 60% greater than last year. Whey health bars generated 71% of online sales, but bars that don’t focus on whey or plant protein are growing the fastest.

1010data analyzed online purchases of health bars from January – July 2017 and found that:

  • Quest Nutrition generated a quarter of online sales in the health bar category
  • Rxbar is the fastest growing brand online with sales up 5x year over year
  • 15% of consumers who view Isagenix bars online end up purchasing the product
  • Amazon Subscription accounts for 25% of all health bar sales online
  • Most of the top products are chocolate flavored


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