Amazon’s Brands are Growing 80% YOY

Market Research Analyst

Amazon Private Labels Report

In the past two years, Amazon has rolled out upwards of 20 private-label brands in categories spanning from clothing to baby to bedding. Some of these brands, like AmazonBasics and Amazon Elements, have Amazon in the name, but most of the new brands don’t, like Happy Belly and Lark & Ro. With an 80% YOY growth rate, Amazon’s private-labels pose a real challenge to traditional brands across hundreds of categories. How are Amazon’s brands and their products performing online?

1010data analyzed data from January – June 2017 and found that:

  • AmazonBasics earned more than $200 million in sales during the first half of 2017
  • Several Amazon private-label brands are experiencing tremendous growth, with Scout + Ro growing 6.4x YOY
  • 42% of consumers who view Amazon Elements products online end up purchasing
  • Amazon’s Fire TV Stick is the most popular Amazon product sold online
  • Most consumers search for the brand when buying an Amazon private-label product, indicating strong brand recognition


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