A Deep (Fry) Dive Into the Quick Service Restaurant Industry

Market Research Analyst

Quick service restaurants (QSRs) are staples of the American dining experience. It’s exciting that this category has expanded by increasing the number of options and improving in quality. Within sub-categories like pizza and sandwiches, dynamics among competitors are changing while coffee and burgers have been static over the years.

By analyzing the spending behaviors of millions of U.S. diners who pay with credit and debit cards, 1010data found that:

  • Pizza Hut lost 21% of customers who dined from Nov 2015 – Oct 2016 to Papa John’s and Domino’s
  • Starbucks and Dunkin’ Donuts have nearly even share in New York – Dunkin’ customers go more frequently but Starbucks customers spend more
  • McDonald’s reigns supreme due to high spend and loyalty – the average McDonald’s diner spends $26/month at the chain
  • Chick-fil-A’s high growth is a result of a growing retention rate – 81% of customers who dined in the prior year returned


Click here to read the full analysis.


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