E-Com and the Crisis in the CPG Market
CPG marketing is in crisis. Right now, things look bleak. Growth is everyone’s problem. Categories are stagnant. Ninety-five % of major brands are losing share. Meanwhile retailers are leaking 25% of their shopper’s volume to another retailer. And BTW, everyone’s margins are shrinking!
Now comes e-com, the most disruptive event in the last 75 years. This new retail “channel” will soon surpass today’s combined volumes of all other channels except bricks and mortar food stores. E-com is growing and will grow because it saves shoppers time.
This presentation offers a way to turn the current crisis into triumph.
Gordon Wade, Founder/CEO at Combined Consultants & Director Emeritus, Cat Man Association
Download the Presentation Here